Anheuser-Busch currently faces lawsuits in several states as consumers claim the company has watered down favorites like Budweiser, Michelob, Bud Light Platinum, Bud Light Lime, and others.
The company, now accused of using cost-saving measures that would leave their product labels misleading, insists that their beer fully complies with labeling laws.
Vice President of brewing and supply Peter Kraemer made the following statement:
“Our beers are in full compliance with all alcohol labeling laws. We proudly adhere to the highest standards in brewing our beers, which have made them the best-selling in the U.S. and the world.”
In response to accusations, Budweiser also launched an ad campaign sure to get the attention of their adversaries. The ad features a can of water produced by Anheuser-Busch that reads as follows:
“It would have been easy to get because we’ve done it 71 million times. That’s how many cans of pure drinking water we’ve donated to the American Red Cross and disaster relief organizations worldwide.
But in every other circumstance, the Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions. Ever.”
Whether fact or fiction, Anheuser-Busch is in for an interesting ride.
Photograph courtesy of http://www.nydailynews.com/