Jessica Alba Unwilling Endorsement Lawsuit Settled


The company that used Jessica Alba’s name and likeness in marketing a post-pregnancy weight loss product has agreed to settle a lawsuit brought on by Alba.

The actress and mother filed a lawsuit claiming she never gave the company Belly Bandit permission to use her name and likeness on their website. The company has agreed to a cash settlement and has removed the actress from their marketing structure.

Alba’s suit is the latest in a string of cases involving celebrities suing over the

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unauthorized use of their names. George Clooney, Julia Roberts and Hilary Swank have all filed similar suits in recent months.

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