Paula Deen is cooking up a career comeback with the help of a $75 million investment. The celebrity cook revealed she has appointed an umbrella company to look over her restaurants, cookbooks, product endorsements and other components of her brand.
The new company will be called Paula Deen Ventures. Private equity firm Najafi Companies is supplying $75 million to $100 million to facilitate Deen’s comeback.
Both Paula Deen and Jahm Najafi, CEO of the Najafi Companies expressed their pleasure with the partnership. The two parties voiced how the venture would help bring quality products to Deen’s fans.
Dean came under fire last year for comments made under oath during a lawsuit. She admitted to using racial slurs in the past. Her comments caused the Food Network, Smithfield Foods, book publisher Ballantine and other companies to drop her brand.
Details and photo courtesy of Syracuse Media Group