Vibram FiveFingers Footwear Forced To Drop Health Benefit Claims After Lawsuit By Consumer

Haute Lawyer Monday

Vibram FiveFingers footwear has become popular among celebrities and health gurus. However, the company might be forced to drop claims about the shoes’ health benefits.

Makers of the unusual shoes may be paying customers after the company admitted Vibram FiveFingers shoes don’t have any scientifically proven health benefits. The company is withdrawing its claims of health benefits now that American consumer Valerie Bezdek has filed a lawsuit against the company.

Bezdek brought the lawsuit against Vibram in March of 2012. The settlement mandates the company to withdraw its claims that the shoes can help reduce injury and strengthen muscles. While subject to court approval, customers who submit claims against Vibram could receive $20 to $50.

The shoes feature a distinctive five-toed design, marketed as a way to prevent injuries often plaguing runners. Many celebrities have been seen wearing the shoes including Kristen Stewart, Hugh Jackman and Scarlett Johansson.

Vibram had claimed the footwear could actually improve the health of the foot, strengthening muscles in the feet and lower legs. The company had also claimed the shoes could help with range of motion and balance.

The company began specializing in the ultra-light shoes back in 2005.

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The style of shoes grew in popularity to make up two percent of all trainer sales.

Details and photo courtesy of the Daily Mail